Privacy Policy

Personal data and cookies policy.

In we are aware of the importance of privacy and full control of the information of our visitors, costumers, providers and other stakeholders. Please go through our privacy policy in order to be aware of the use your data will be given before you decide to provide us with it.

This policy describes how we collect and process your personal information when you visit our website and use the services offered in it.

The party responsible for your personal data is AliasSmith AB (org nr.556667-2654). All personal data processing takes place in accordance with the EU General Data Protection Regulation.

Use of personal information.

When you place an order, you agree that we will save and use your information to complete and provide the service that you expect from us; We save information when you visit our website, when you shop with us, when and if you contact us regarding a customer service case by phone, or e-mail.

If you agree on letting us contact you to give you tips on how to use BESO, send you any news regarding BESO products, send special offers or invite you to, in any other way to further strengthen our relationship with you, then we will save your information and contact you by any of the contact details you have provided us.

This information is stored in our database and classified according to the nature of its visit. We use the information to fulfill our obligations to you as a customer, to improve your user experience and to support our marketing and further development of the site, site content and product purchases.

When you shop on the internet you become part of an agreement. To become part of an agreement, you must be 18 years or older. If you are younger, one of your parents must process the purchase for the agreement to apply.

Personal data we collect (and why we collect it).

We won´t enquire sensible information, such as religion, gender or political views.

In our website we collect information that is relevant to the nature of our product:

  • Via information provided by the user:

  • Client data: Name, address, phone, email, and receiver name, address, phone.

  • Country, for us to make sure we display the products available in your region, Age, for you must be over 18 years to access this service, name, e-mail to establish future contact.

  • Purchases: Order value, ordered products, shipping date, address, telephone number.

  • Credit testing / payment via third party: Klarna via Stripe. We neither see nor store your payment details.

  • Through contact via message: Customer service contact by mail, phone and e-mail.

  • Comments: When visitors leave comments on the website, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string in order to help spam detection.

  • Contact Forms: When you make an inquiry through our web page, we use Ninja Forms service to collect your questions and contact information. You can review Ninja Forms Security and Privacy Policies here.

  • Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

  • Cookies: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will only last for one year.

  • If you have an account and you log in to this website, we will set a temporary cookie to determine if your browser accepts this type of files. This cookie contains no personal data and is discarded when you close your browser.

  • When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out from your account, the login cookies will be removed.

  • Embedded content from other websites: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

  • These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

No information is collected before users accept these policies.

Security of personal information

Our sites are security protected with encrypted certified SSL pages and thus, in credit/debit purchases, card information is treated securely and confidentially. The payment solution is provided by Stripe, Swish. You can review Stripe Privacy Policies here Your card details are communicated directly to your bank via Stripe and are never stored with us. In the case of invoice purchases, credit checks are made by Klarna and even then, no sensitive credit information is stored with us. We use appropriate and reasonable security measures to protect the information you provided. As it is not 100% secure to send data online, we also want to point out that you leave your personal information at your own risk.

· How do we ensure your data is safe?

We take several steps to ensure that data we collect is protected from unauthorized access, alteration, disclosure, or destruction, including the following:

  • Many of our services are encrypted using SSL.

  • We regularly review our data collection, storage, and processing practices, including physical and electronic security measures.

  • We restrict access to your personal data to only those employees, agents, and business partners who need to access it in order to deliver the requested products and services.

  • All of our employees, agents, and business partners are subject to strict confidentiality and nondisclosure obligations, the violation of which may result in termination and/or liability.

  • All of our employees and agents receive regular appropriate training, including training in information privacy suitable to their respective fields and disciplines.

Third party sharing information policy.

We do not sell or provide our customers’ personal information to any other company for free. To conduct business, we rely on trusted third parties (for example, to distribute packages, retargeting, hosting, site maintenance and payment solutions). Like Budbee,, Ryska Posten, Swish, Stripe. These are only allowed to handle the tasks in order to carry out assignments from us in the form of personal data assistant.

Should AliasSmith be acquired by or consolidated with another company, personal data will be available for this company or group but will continue to be protected by a personal data policy in accordance with applicable law. We may disclose / distribute relevant information in the event of irregularities (such as fraud, data breaches and the like).

How long do we keep your data?

In general, we keep your data only as long as it’s necessary to provide the service or product you requested. If you are a customer who has an account with us, we will keep the data connected to your account until you ask us to destroy it. This is in order to help us remember information about previous interactions with you (for example, records of support service) or in order to comply with our legal and contractual obligations. Ordinarily, if your account is inactive, your data will only be stored so that the account can be reactivated in the future, and your data will not be processed for any other purpose. You can ask us to destroy your data at any time by following the procedures outlined in this policy, but if we do not have certain information about you, it may be impossible for us to provide any products or services to you.

What rights you have over your data?

In accordance with General Data Protection Regulation (GDPR) Our visitors, costumers, providers and other stakeholders have the right to:

  • Ask AliasSmith AB to remove your personal or corporate information from our database,

  • Ask AliasSmith AB to receive an extract of the personal data we have stored about you and the reason for which purpose this personal data is used.

  • Ask AliasSmith AB to remove their e-mail account from any newsletter list we might have.

  • Ask AliasSmith AB to change their personal or corporate information if this has been updated by any reason.

  • Ask AliasSmith AB to restrain from using their personal or corporate information for marketing reasons.

  • Ask AliasSmith AB to transfer their personal or corporate information in an electronic format.

This right must be required by sending an e-mail to and specifying which of this should be applied.


You can reach us at or 046-830 98 55. Weekdays at. 10:00-17:00 C.E.T., with lunch closed at 12: 00- 13: 30.

We always try to answer questions related to an order within one hour (weekdays), but it can take up to 48 hours if we e.g. awaiting reply / message from a supplier or post.